You're Solving the Wrong Problem

You’re Solving the Wrong Problem.

I see the same pattern in a lot of organizations: teams move fast, but the real problem isn’t always visible, and attention shifts toward solving the wrong thing.

I’ve written a book around that idea and am planning a June 2026 launch.

If you want to learn more about the book, you’ll find the details on my website.

If you want occasional updates when new resources or cases are added, you can join the list on my Contact page.